Advertising Age magazine's annual Agency Report placed Wunderman at number one on its Worldwide CRM/Direct Agency list. It also named Wunderman to the top ten on U.S. CRM/Direct agencies (6) and U.S. Digital lists (8). Commenting on the ranking, Daniel Morel said, "The reason we're on top is clear: our collective resources enable us to understand our clients' needs and to act on them anywhere in the world."